E-Business is an interdisciplinary field that includes commerce, finance, management, marketing, and operations, etc. Many excellent universities in the US offer various degrees in E-Business. For instance, Harvard, UCLA, Stanford, MIT, Yale, and the University of Texas Austin, etc. are some of the best universities in the US when it comes to offering business degrees.
What Degree Do You Need for E-Business?
In order to run a successful business, you must have strong knowledge in fundamental areas of business i.e., finance, production, marketing & sales, human resource management, and so on. These concepts are taught at various levels in universities. You can choose to complete,
- Bachelor of Business Administration-BBA
- Master of Business Administration-MBA
- Doctor of Business Administration-DBA or,
- D. in Business Administration
These degrees are taught with various specializations – meaning that you can choose to specialize in a particular area such as Management Information Systems or Marketing, etc.
What Is E-Business?
E-Business usually entails running an online business. It is a very vast field that requires mastery of areas such as, finance, management, marketing, and so on.
What Can You Do with an E-Business Degree?
With a degree in E-Business, you can get a number of well-paying jobs. However, the career level (entry, mid-level, or advanced) depends on the type of degree you complete (i.e., bachelor’s, master’s, or doctoral). The salary data of the following careers was reported by the US Bureau of Labor Statistics in 2019.
Advertising, Promotions, and Marketing Managers-Marketing Managers
Marketing Managers make and implement marketing policies and oversee marketing campaigns. They determine the demand for a product or a service based on the data collected. They create pricing strategies to maximize profits by using fewer resources.
| Annual Median Salary, 2019 | $136,850 | |
| Job Outlook, 2018-2028 | 8% (Advertising, Promotions, and Marketing Managers) | |
| Annual Mean Salary, 2019 | $149,200 | |
| State with the Highest Employment Level, 2019 | California | 40,900 |
| State with the Highest Salary, 2019 | New York | $186,350 |
Advertising, Promotions, and Marketing Managers- Advertising and Promotions Managers
They are supposed to help with the planning and coordination of advertising policies in collaboration with Marketing Managers. They produce promotional materials, like, posters, ads, contests, giveaways, and coupons, etc. to invoke the public’s interest in a specific product or service.
| Annual Median Salary, 2019 | $125,510 | |
| Job Outlook, 2018-2028 | 8% (Advertising, Promotions, and Marketing Managers) | |
| Annual Mean Salary, 2019 | $141,890 | |
| State with the Highest Employment Level, 2019 | New York | 7,840 |
| State with the Highest Salary, 2019 | New York | $184,920 |
Market Research Analysts-Market Research Analysts and Marketing Specialists
The people in this profession investigate conditions of local, regional, and national markets. They also collect market information to predict the sale of a particular product or service. Moreover, they help create marketing campaigns to increase the sales of a product or service. They may also be required to accumulate information about their prices, sales, marketing methods, and distribution techniques of their competitors.
| Annual Median Salary, 2019 | $63,790 | |
| Job Outlook, 2018-2028 | 20% (Market Research Analysts) | |
| Annual Mean Salary, 2019 | $71,570 | |
| State with the Highest Employment Level, 2019 | California | 98,760 |
| State with the Highest Salary, 2019 | New Jersey | $91,360 |
What to Expect from an E-Business Degree?
Even though the courses may vary from university to university, the gist of the business curriculum remains the same and carries similarity in concepts. Keeping that in mind, the curriculum of the MBA degree offered at the University of Texas at Austin has courses like,
- Financial Accounting
- Marketing Management
- Operations Management
- Strategic Management
- Microeconomics
- Strategic Career Planning
For details on the curriculum of a degree, please visit the official website of the desired university.
How to Choose an E-Business Degree?
While choosing a particular degree or institution, you should consider some important features such as,
- The duration of the degree
- Whether the degree is accredited or not
- The diversity and capability of the faculty
- Does the curriculum focus on the courses that are relevant to your desired career
- The repute of the institution
- The requirements of admission and graduation etc.
E-Business Degree Admission Requirements
The requirements of admission to a particular degree level are set by the designated departments at an institution. For example, if you want to apply to the MBA program at the Harvard Business School, you must submit a complete set of application with a processing fee including;
- An online application
- Transcripts from previous institutions
- Official GRE/GMAT Test scores
- Scores of IELTS/TOFEL (for international students)
- CV/Resume
- 2 letters of recommendation
- An essay
For specific details on a different degree type, please check out the official website of your chosen institution.