Marketing is one of the most important components of business management. It studies the processes of identifying, forecasting, and satisfying customers’ needs and wants. If you want to work in the world of business as an Advertising, Promotions, and Marketing Manager or in a similar position, you must equip yourself with the skillset and knowledge required to do the job efficiently.
Best Online Marketing Courses 2020
Simply put, marketing is used to attract customers to products, goods, or services. With an associate’s degree or a professional certificate in Marketing, you may be able to get an entry-level position. However, most careers in Marketing require at least a bachelor’s degree. On the other hand, careers at an advanced-level need a master’s degree or above. Here is a list of universities that offer the best online degrees in this subject. This list is based on the US News Rankings 2020.
The University of Pennsylvania
Digital Marketing Certificate Program
This certificate program has been designed to help students develop skills in digital marketing that would equip them with cutting edge tools to work in the marketing industry. The salient features of this certificate are:
| Course Delivery Format | Fully Online |
| Duration | 6 weeks per course
*4 courses |
| Offered by | Wharton School |
The New York University
This college is also mentioned as one of the best institutions for an Economics degree and offers:
Diploma in Digital Marketing
This certificate teaches strategies of digital marketing that are used to meet organizational goals. The coursework is designed for working professionals who can use what they learn to maximize digital initiatives in their organizations. The salient features of this certificate are as follows:
| Course Delivery Format | Blended-Online & In-person |
| Duration | Must be completed within 2 years |
| Offered by | School of Professional Studies |
The University of California Berkeley
This university also offers a Certificate Program in Marketing which is considered among the best in the country. The specifications of this certificate are as follows.
Certificate Program in Marketing
Even though no prerequisites are required to get enrolled in this certificate, but a bachelor’s degree is highly recommended. The UC Berkeley Extension’s Professional Diploma Programs suggest that students complete all coursework within 5 years of enrollment. The salient features of this certificate are as follows:
| Course Delivery Format | Blended-Online & In-person |
| Curriculum Requirements | 10-semester units or 150 hours of instruction |
| Offered by | UC Berkeley Extension’s Professional Diploma Programs |
The Indiana University
This institution offers a master’s degree in Marketing and the details of this degree are as follows:
Master of Science in Marketing
This degree teaches the foundations of marketing management and quantitative analysis. With this degree, you can get a job in any of the following and many other related positions.
- Chief Marketing Officer
- Market Research Analyst
- Digital Marketing Specialist and so on
The salient features of this degree are as follows:
| Course Delivery Format | Fully Online |
| Credit Hours | 30 |
| Offered by | Indiana University Graduate School |
The North Carolina State University
This university offers a graduate certificate in Marketing and the details are given below.
Marketing Certificate
The curriculum of this certificate has been tailored to provide students with the knowledge and skills required to succeed in today’s competitive marketing world. The salient features of this certificate are as follows:
| Course Delivery Format | Fully Online |
| Credits | 12 |
| Offered by | Poole College of Management |
The University of Virginia
This university offers a graduate certificate in Digital Marketing. The particulars of this certificate are given below.
Graduate Digital Marketing Certificate
This online graduate certificate is specifically designed for professionals who are already employed in this field and want to polish their digital marketing skills. This certificate will provide you with real-world knowledge of integrated web, email, and database technologies. The salient features of this certificate are as follows:
| Course Delivery Format | Fully Online |
| Duration | 12 months |
| Credits | 15 |
| Offered by | School of Continuing and Professional Studies |